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"Everything you need to know about success in business the 'gurus' never told you"
The System Club Letters
by Ken McCarthy
Ken McCarthy pulls back the curtain on private communications he's had with his System Club members over the years.
What is the System Club?
The System Club is one of the world's oldest mastermind groups in Internet marketing. Membership is open to graduates of System trainings and other invited parties.
These letters - fifty-seven in all - were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.
Here are just a few of the ideas Ken shares in his latest book:
The invisible foundation of killer ad copy
Formulas for generating productive action
The world's greatest marketing university
When to break the rules
All big things start out small
Can you improvise?
The power of Internet video
The 40-40-20 rule
Your most important asset
Values and vision in business and in life
Warning: Much of what you will read in this book is dramatically different from the advice of the Internet marketing gurus.
- Sales Rank: #634418 in eBooks
- Published on: 2012-11-21
- Released on: 2012-11-21
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Ken completely turned my business around...
By Dunk Shin
I first attended Ken's System Seminar in about 2002 - Cincinnati as I recall. Ken asked all those attending what percentage of our business was gained using the internet. I answered "about 5 percent". Using the knowledge he and his speakers shared during that week, I began to put more priority into marketing via the web. Up until that time 95 percent of my business was gained by direct mail and small space ads.
One year later at the next System Seminar, in Cleveland I think, Ken asked the same question, and the percentages had flip flopped 95 percent via online marketing as opposed to 5 percent from direct mail. The gross sales remained about the same as compared to the previous year, but our net profit had tripled. Why? Because we saved a fortune since we didn't have to print sales materials and we didn't have to pay thousands of dollars for collating, inserting, mailing and of course, postage.
Ken is a straight shooter and skips the rah-rah and gets down to the practical techniques of internet marketing.
4 of 5 people found the following review helpful.
Excellent and timeless advice
By Jim B
If you are in business, this is a book that is worth reading.
Ken McCarthy distills his knowledge of Internet Marketing, Direct Marketing, Copywriting, Business and Marketing into bite sized nuggets.
I have read this book at least once every year since I first got it in 2009. Every time I read it, there seems to be insight into problems I am currently dealing with in my business.
0 of 0 people found the following review helpful.
Factors, agents, process, systems - letters
By Candoar
Three simple questions to help you decide this book's purchase.
First, Do you dream real growth?
Second, Was the word 'real', appear in all capitals in the above sentence when you read?
Third, Do you understand that growth is not linear?
Answering Yes to above questions qualify you to purchase the book.
This is a review.
An indirect way of telling people what the reviewer feels about the product as well as an advice to the readers.
Quite a high quality material.
Definite recommendation.
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